Brown algae (Phaeophyceae) exhibit a wide diversity of sexual systems, reproductive modes and life histories. The evolution of this diversity has often involved transitions between sexual systems, which may influence genetic diversity and diversification, and phenotypic evolution. This study reports a novel sexual system in kelp. We identified male gametophyte strains of Laminaria pallida that, despite presenting morphological features typical of a male, developed both antheridia and egg-like structures, which suggest an incomplete suppression of femaleness during sexual determination of gametophytes. The sperm released by these variant male gametophytes successfully fertilize eggs produced by female gametophytes, developing into sporophytes with normal morphologies. However, morphologically abnormal sporophytic offspring were formed in isolated variant male gametophytes, indicating that the egg-like structures were not successfully self-fertilized by sperm. The causes of the unsuccessful intragametophytic selfing are unknown, but absence of pheromone production by the egg-like structures is a hypothesis suggested by available evidence. Partial co-sexuality is clearly inherited, as all male gametophyte strains descended from the same sporophyte developed egg-like structures. Further investigation into the genetics and maturation of male partheno-sporophytes will help to estimate the potential effects of this mechanism on natural populations.